Empowering the Aesthetic New Heights of New Energy Vehicles with Pearlized Colors

In recent years, the new energy vehicle (NEV) market has experienced rapid growth. In 2023, global NEV sales exceeded 14 million units, with a year-on-year increase of over 35%. China accounted for 64.8% of these sales. Industry forecasts predict that by 2025, the penetration rate of NEVs in China will surpass 50% for the first time, with annual NEV passenger car sales expected to reach 15 to 16 million units. Against this backdrop, consumer demand for vehicle exterior design is increasing, particularly for personalization and eco-friendliness, driving the widespread application of pearlescent pigments in automotive coatings. Vehicle exterior design is becoming a crucial factor in brand differentiation. Earlier this year, the sales team from Zhejiang Coloray Technology Development Co., Ltd. visited several well-known automakers to explore the application and innovation of pearlescent pigments in the exterior and interior design of NEVs.

Pearlescent pigments, with their unique gloss effects and color expressiveness, can add depth and texture to vehicle exteriors while meeting environmental requirements. According to the "2025 China Pearlescent Pigment Market Operation Trends and Industry Development Prospects Forecast Report" and related market research, the market share of pearlescent pigments in the automotive coatings sector has exceeded 70%. The market size for automotive pearlescent pigments reached 12 billion RMB in 2023 and is projected to reach 15 billion RMB by 2025. Coloray has been deeply involved in the field of pearlescent pigments for many years, accumulating over two thousand colors, and can quickly respond to customers' customized color needs, fulfilling the urgent demand for novel designs and special colors in the NEV market. For instance, Xiaomi Auto recently released its "Glorious Crimson" fifteenth-anniversary commemorative color. As early as the beginning of 2022, Coloray had launched its "Inorganic Metallic Magenta Series," showcasing the company's advantages and foresight in color innovation.

During visits to various automakers, Coloray highlighted its high-end effect pigments such as the Stark series and High Purity series, which feature excellent color effects and superior weather resistance. Additionally, the Optical Variable series, through unique optical structural design, achieves dynamic color-changing effects, giving the body a "flowing" beauty under different light angles, aligning with contemporary consumers' pursuit of technology and individuality.

In the future, Coloray will continue to increase R&D investment, constantly launching more innovative pearlescent pigment products to provide more color options and creative inspiration for NEV exterior design. This will help the NEV industry advance further on the path of integrating aesthetics and technology, jointly promoting the high-quality development of the NEV industry.